General Information
1. Why choose Philly Dawgz vs. other franchises?
2. How Do I Get Started?
3. What skills/qualifications do I need to become a Philly Dawgz Franchisee?
4. What is on the menu? Am I able to view photos of the food and inside/outside store location?

Financial
1.How do I financially qualify?
2. What is the Philly Dawgz franchise fee?
3. What is the Philly Dawgz continuing royalties/fees?
4. Will Philly Dawgz provide financing?
5. May I form a partnership to meet financing needs to open a Philly Dawgz franchise?
6. Is there an estimated amount of income I can expect to make when I open a Philly Dawgz franchise?
7. What is a UFOC?

Location
1. Will Philly Dawgz assist in finding a store location?
2. What is the best location for a Philly Dawgz store?
3. Who negotiates the lease?
4. I have an approved site, what is my next step?

Construction
1. How long will it take a Philly Dawgz to open from start to finish?
2. What is the estimated construction cost to open a Philly Dawgz store?
3. Where do I purchase the restaurant equipment and furnishings?

Inventory
1. Where does my food product come from?
2. Is there a recommended amount of inventory to keep in the store at all times?

Marketing
1. Will I receive advertising/marketing support?
2. What advertising/marketing costs is a franchisee responsible for?

Training
1. What training will I receive prior to opening a Philly Dawgz store?
2. Will I receive ongoing training after the opening of a Philly Dawgz store?

FAQ: General Information
Q. Why choose Philly Dawgz vs. other franchises?
A. Philly Dawgz Chicago Style offers a competitive advantage over other franchises with a unique menu, which is very different from traditional burger and french fry restaurants. We offer Dawgz, Latin, and smokehouse BBQ along with the flexibility of the franchisee to adjust the menu to fit their customer demographics. Philly Dawgz is an easy concept, anyone can do it, and it can fit in almost any space! The equipment and procedures required are straightforward and user-friendly making it easy to train new employees. Philly Dawgz will help you select an appropriate site for your store and guide you in the development of your business systems. We have an extensive training program with Food, Operations, and Equipment manuals for your reference on most anything you need to know regarding a Philly Dawgz Franchise store. Our goal is to assist you in having a very successful business!

Q. How do I get started?
A. -Leadership/people skill
-Sales/Marketing skills
-Financial Stability and required amount of capital
-A great desire to succeed and grow your own business

Q. What is on the food menu? Am I able to view the different food products and what the inside/outside of a Philly Dawgz location looks like?
A. Yes, You can view our main food products and interior/exterior shots of a Philly Dawgz location on our web site.


FAQ: Financial
Q. How do I qualify financially?
A. The estimated capital to open a Philly Dawgz Franchise is between $99,000 – 135,000. This estimate includes all calculated costs that you will incur until you open the first day. This number may vary due to construction and site location.

Q. What is the Philly Dawgz franchise fee?
A. The initial franchise fee for a single store is $30,000, at least fifty percent due and payable upon execution and delivery of the Location Franchise Agreement. The remaining portion is due upon store opening.

Q. What are Philly Dawgz continuing royalties/fees?
A. The royalty fee payable to Philly Dawgz is 3.5% of adjusted gross sales. Philly Dawgz also requires a 1% fee of gross sales that goes to the advertising fund of Philly Dawgz. As a franchise owner you are also required to spend 3% of gross sales on a regular basis to promote your business.

Q. Will Philly Dawgz provide financing?
A. No, we can however recommend some third party sources that have been developed for the benefit of our franchise owners.

Q. May I form a partnership to meet financing needed to open a Philly Dawgz Franchise?
A. Yes. The Franchise Agreement and/or the Operations Manual provides that your Philly Dawgz Restaurant must be under your direct, day to day, full time supervision or a partner of the corporation who is approved by PDFS. The owner or partnership must work a minimum of 25 hours a week in the store unless you have an approved replacement who has gone through the PDFS training program. You or your managing partner must use his or her best efforts in the operation of your Philly Dawgz restaurant. If you are a partnership each partner must personally guarantee the obligations under the Franchise Agreement, and also agree to be personally bound by, and personally liable for the breech of every provision of the Franchise Agreement.

Q. Is there an estimated amount of income I can expect to make when I open a Philly Dawgz franchise?
A. Federal Trade Commission regulations and the various states regulating franchise sales activities restrict our ability to provide you with estimated profit figures. Sales information and franchise lists are disclosed in our UFOC. You are welcome to contact any existing franchisee, to discuss such information with you.

Q. What is a UuFOC?
A. A UFOC is a Uniform Franchise Offering Circular. The UFOC contains comprehensive and valuable information for franchisee candidates. We will ask that you read this document and return a signature page saying that you have read and received it. Once Philly Dawgz has received this we will move forward in the process of discussing the possibility of you becoming a
potential franchisee owner.

FAQ: Location
Q. Will Philly Dawgz assist in finding a store location?
A. Philly Dawgz will assist in you in finding a profitable store location. If the franchisee has already found a location, the location will need to be approved by Philly Dawgz.

Q. What is the best location for a Philly Dawgz store?
A. The ideal location for a Philly Dawgz restaurant is a busy strip center that has high traffic counts and store front visibility. The location should have approximately 50,000 households within a 3 mile radius. Other restaurant criteria include high foot traffic, excellent visibility, good parking access and affordable rent. A Philly Dawgz franchise store should have a minimum of 500 square feet of space if a dining room location is sought. If the location does not require a dining room, such as a food court space, then the square footage space can be as little as 350 square feet. The minimum width requirement of the space is 20 feet wide HVAC requirements are 1 ton per 400 square feet.

Q. Who negotiates the lease?
A. You will initially negotiate with your potential landlord. Philly Dawgz is able to assist you by reviewing and advising favorable lease arrangements. We recommend this as Philly Dawgz has experience in lease negotiation and significant savings can be realized for our franchise owners by doing this. All leases need to be reviewed and approved by Philly Dawgz before execution.

Q. I have an approved site what is my next step?
A. The Philly Dawgz development department will help you through the entire construction/equipping process, right down to making your first food order prior to your grand opening.

FAQ: Construction
Q. How long will it take a Philly Dawgz store to open from start to finish?
A. The construction phase of your build-out should begin as soon as possible upon the signing of your lease. Philly Dawgz provides a detailed time line of the construction process in our franchise owner’s manual. Each space may have different requirements for build-out and may vary from other locations. A good construction estimate for build-out for most chosen locations is approximately 8-10 weeks.

Q. What is the estimated construction cost to open a Philly Dawgz Store?
A. The estimated construction cost for a Philly Dawgz location will vary. An average estimate would be 5,000 to $20,000 in build-out costs. Not only is it important to find a good location but also a space that is easy to convert which will keep your build-out costs low.

Q. Where do I purchase the restaurant equipment and furnishings?
A. Philly Dawgz has an approved vendor list of all restaurant equipment and furnishings to open a store in our franchise equipment manual.

FAQ: Inventory
Q. Where does my food and supplies come from?
A. Philly Dawgz has an approved vendor list for all food product and supplies.

Q. Is there a recommended amount of inventory to keep in the store at all times?
A. Philly Dawgz has a recommended list of inventory to have in your store when you are ready to open the doors at your grand opening. An on-going list will vary per franchise depending on your market and customer demographics.

FAQ: Marketing
Q. Will I receive advertising and marketing support?
A. Yes. Each franchisee is required to put 1% of monthly gross sales into an advertising fund that will be administered by Philly Dawgz. The franchisee is also responsible for spending approximately 3% of gross profits on a regular basis for local advertising and promotions.

FAQ: Training
Q. What training will I receive prior to opening a Philly Dawgz store?
A. Philly Dawgz has a one week training program at our corporate restaurant in St. Paul, MN. The training consists of history of Philly Dawgz, preparing menu items, product ordering, inventories, scheduling, sanitation practices, food specs and marketing tips. On top of the 7 days we spend during your Grand Opening we will have our Director of Operations on site to help you.

Q. Will I receive ongoing training after the opening of a Philly Dawgz store?
A. Yes, Philly Dawgz will be sending out monthly training tips to all franchisees. The training team will offer monthly updated courses through our corporate location.